Social Media for Small Businesses – Creating Your Social Media Strategy + Notes (Half a Day)

I wanted to create a place where small businesses could come to have flexible, freelance support with their social media. As I’ve been a part of both communications and marketing teams, my expertise stretches across the two areas and I’m passionate about telling brand stories and sharing inspiring content with fans and customers.

In this longer call, we’ll look to:

– Create social media goals for your business
– Build out your target audience
– Create a three month content strategy for you on one main channel, also mentioning your other channels
– Create a content schedule and work through the start of your next month’s social plan – where we’ll look at post ideas together to get you started
– And establish Key Performance Indicators for your brand

This call differs to the 2.5 hour call + notes as we’ll look to establish your content strategy in more detail. We’ll also look to plan some of your content together, so if you’re looking to go into more detail and establish a system, I’d recommend this particular call.

After our call, which is typically 3 hours – 3 hours 10, I’ll then write up your strategy notes in detail (which usually takes approx 30-40 minutes) which will serve as a mini strategy and point of reference for you.

I take these calls around you and your schedule, so we can discuss a time that works best for you. Usually, I book in calls around two weeks in advance.